Entry 7: Globalisation of New Mass Media

I had just saw this news on the internet. http://www.channelnewsasia.com/stories/technologynews/view/1012972/1/.html#
It is about Microsoft, Google integrating Twitter into search results. This brings globalisation of the new mass media. Globalisation of media is the competitive process by which media companies attempt to acquire a larger share of the profits available in the international markets.

With this technology advance, finding information is more efficient and convenient now. There are several benefits in this new collaboration. Through intergrating Twitter into search engines, more people globally can obtain more information, like the details on other people lives, and accessing these information faster too. This leads to more people gaining knowledge about others globally.

Twitter

Twitter

Twitter icon

Twitter icon

With this new collaboration between the new media companies, information of other people lives that are harder to acquire can be known through search engines. These information involve people thinkings and lives, like celebrities. People can search their celebrity idols on the web and get the fastest updates on their celebrities’ days at work. This collaboration is convenient for both parties, the ones uploading the information and the ones want to know about the information, as it makes the process easier and more accessible.

Also, with the easy use of twitter by just typing and few clicks on the phone or through the web, information about one’s daily life can be known to others. Search engines now can have these “tweets” in real time and allow people to access more information about certain topics through searching. Hence, it makes one able to keep up with the trend and stay top of the world with more information.

Twitter
Twitter

 The below videos  are from http://www.youtube.com/watch?v=ddO9idmax0o and http://www.youtube.com/watch?v=jGbLWQYJ6iM&feature=player_embedded. They are about how twitter and twitter search works.



 Besides these conveniences, racial and cultural harmony can be promoted globally. It is promoted as, eventually, more knowledges on cultures and races will be known to others. People will tweet about their daily lives and happenings. Festive events will be known to people globally. Therefore, some people may change their perspectives on other races and cultures.

The new medias, interenet and twitter, also further increases globalisation as they allows more people globally to interact and express their views. Besides increasing the interactions between people globally, it also increases the amount and content of conversations. Information about one’s daily life can be known through twitters and people can comment on it. This leds to more people to be closely connected to one another in their lives internationally.

This new collaboration acts as a complementary expansion. Search engines users can now access “tweets”, messages sent through twitters, efficiently. This will further increase the use of twitter and search engines, as most people in modern societies will not want to be left behind with the social norms and trend. Hence, this leads to globalisation of the new mass media and further benefits people internationally.

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Published in: on October 23, 2009 at 11:00 am  Comments (5)  
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5 CommentsLeave a comment

  1. I do agree with you that it will promote racial harmony globally. I personally feel that twitter is being used globally nowadays. It would be good to incorporate search engines with twitter since many are using it daily. Some people even tweet within minutes about their life, happenings, almost anything under the sun. Thus, like facebook, twitter can somehow connect people together around the world. Now, people can access to many other information and gain new knowledge about things happening around the world. I think this is definitely a good idea in a way. However, it does have its cons, with people misusing it. But, probably, this will be only a minority.

  2. Advancements in mass media contributed by technology has undoubtedly improve the lives of people. With the entrance of twitter,i find it amazing how technology has evovled over recent years to what it is today. The ability of twitter to sort information from mupltiple conversations and then categorise them into the various topics discussed in a town is simply amazing. Also, i agree with you that it has made easier access for communication globally. Nevertheless,such avaibility of communication brings out its own problems, example privacy issues etc. However, nobody can deny how technology has improved our daily lives. Devices like handphones are so pervasive i believe one urban citizen cant leave one hour without it, not even talking about one day.

  3. I understand how twitter is a means of letting people keep their friends up to date with their lives, but updating with things like ‘I’m eating a ham sandwich’ seems a little ridiculous. Will google be able to handle all that banal chatter, or will it eventually collapse under it?

  4. Hey Sabinah! (:

    Yup I think new medias speed up globalisation of meida influence too. And it’s not these mediums that do so, but mainly the people using them. I do agree with your friend Grace, that some messages sent across these facilities may seem redundant. However, sometimes even these “redundant” messages are representations of our cultures too!

  5. i am not very optimistic about the twitter trend and I think that the trend of using twitter will soon decline. This is because twitter simply connects people by allowing one person to “follow” the other person, to know about the latest update of the other person. However, it does not have any other functions or aspects that captures the attention of the mass. I think that as globalization takes place and new medias are invented, it is a challenge for the various technology to keep the mass interested and captivated by features.


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